The format of the General tab is identical to the General tab when creating a product category, with the addition of the Product Tags feature:

• Product Name
• Meta Tag Description: A summary to describe the product page to search engines.
• Meta Tag Keywords: Similar to meta tag description, but asks for a single keyword to describe the product.
• Description: Text that will describe this product on the product page, to be viewed by the customers in the store front of the shop.
• Product Tags: A tag to describe the product to the customers. If a customer types in this tag in the search box found in the header, the product will be displayed in the search results.