The home page is arguably the most important page in the shop, in terms of presentation. In most cases, this will be the first page that a customer interacts with (especially if they are directed to the store site from a search engine). The shop’s homepage needs to be user-friendly, while at the same time highlighting the shop’s products.
The first step in becoming familiar with the store front is understanding the anatomy of the Cart default homepage.
The header will be displayed at the top of the page, on every page of the store; not just the home page.
The header has the following navigation options:
The top menu category only displays the top parent categories of products. See Categories for more information on how to create and assign product categories.
Like the header, the top menu will be displayed on every page. When the customer’s mouse is dragged over a category, a drop down menu will display the sub-categories for that parent category.
When a parent category is clicked, the customer will be directed to the category page, which displays all the products within that category.
The slideshow displays several product banners of your choice by alternating the images in a slideshow. After a certain amount of time, one banner will shift to the the next banner. Banners in this slideshow are useful for highlighting certain products to be easily accessible by the customer. When the banner is clicked on, the customer will be directed to the product on the banner’s page.
Unlike the top menu and header, the slideshow in the Cart default can only be viewed on the home page in this position.
Cart gives you the option of featuring specific products of their choosing on the home page.
The Featured section includes the product image, name, price; and an option to add the product directly to the Shopping Cart.
The carousel is only located on the Home Page in the default.
The footer is located at the bottom of every page, not just the Home Page. This block of miscellaneous links is useful in sorting relevant pages for the customer that may not logically sort anywhere else.
The organizational scheme of the footer can be divided into the following sections:
The Cart default product page will follow the structural format seen below.
The product page can be divided into the following sections:
Category product listings enable customers to browse products similar to other products within the same category. This is especially helpful for customers looking to compare products, a feature that will be explained under Categories. The category page can be accessed a number of ways. It can be accessed from the top menu, when a customer clicks on one of the parent categories. Also, on product pages a customer can access the category product listing page by clicking on a category on the left side category block.
As seen above, the category block is displayed on the left-side like it is in the product page. There is space under the Category title at the top to add a description to the category. The “Refine Search” links to sub-categories of that category for the user to browse. The products can be displayed according to the customer’s preference: in a list or grid. The above image is sorted in the listing format. The products can be sorted according to name, price, rating, or model in the “Sort By” box. The number of products displayed in the product listing can be changed in “Show” from 15 up to 100.
There is a section that gives space for each of the products within the category, providing a product image, description, price, and an Add to Cart option. There is an option to add the product to a wish list. Another option for the product is to “Add to Compare”.
The “Add to Compare” feature in the product section allows the customer to compare the different specifications, features, and price of a number of products s/he might be interested in.
The customer is given the option to add one of the compared products to the cart if they want to. Pressing “Continue” will bring the user back to the home page.
Once a customer adds a product to the cart, they can access the shopping cart in the header under “Shopping Cart”.
The shopping cart gives an overview of the product selected by including the categories “Image”, “Product Name”, “Model”, “Quantity”, “Unit Price”, and “Total”. The customer has an option to add a coupon code or gift voucher, or estimate shipping & taxes, before heading to the checkout. The “Continue Shopping” button links back to the homepage.
Before a customer can continue checking out a product from the shopping cart, the customer needs to select either guest checkout or log into their account. The guest checkout doesn’t require log-in details. Returning customers may want to make an account with the store.
There are a few ways a customer can make an account:
Step 1 of the check out process allows the user to make an account before continuing with payment. Selecting “Register Account” will change Step 2 of checkout from Billing to Account & Billing details. Account & Billing asks for the same personal details as Billing, except that it asks for the user to create a password for their account. After Step 2 is completed, the customer may continue with the checkout process.
2. Header- “My Account”
Once a product has been added to the cart, the customer can continue to the checkout to make their product purchase. The Checkout page can be accessed in the header section of every page (found under the search box). Customer checkout using OpenCart is a simple process that can be completed in 6 steps.
All of the features listed above can be customized to some degree in the admin panel. The administrator can change the position of certain products, disable categories, edit prices and descriptions, upload banners, etc. There is much work that can be done in the Cart admin to establish the shop’s brand.